Tuesday, August 14, 2012

The Campaigns: Khoj Community Art Project


I was lucky to have Jaswinder as a student. On Saturday morning, when we got kicked out of the mosque, at this point most of the boys split to continue on with their vagabond activities. Jaswinder had by chance missed his bus to school, and was reprimanded by his mother, who told him not to return before school was over. 

And thus he is one of the major participants of Khoj Vigyapan Poster Workshop

Jaswinder took a very keen interest in photography. In the two days has captured some of the most well composed and thoughtful images.

Aath Minar - Eight Minar

5th AUGUST 2012 

Sunday afternoon was chaos....

Some photo enthusiasts were being snap happy

Photo by Roshan
A lot of experimentation was at play, in camera that too. 
It was very impressive. 

Since this was the first day of participation for  Roshan, Arjun, Siddhart, Pradeep & Sachin, they drove the campaign for the facade from Prakash's concept sheet which had two topics. One was the kites and the other was his compelling line the Brand New Khirki Masjid. Therefore, in the spirit of the advertising focus, we decided to create an elevated version of the dilapidated mosque and apply more ideas of digital manipulation. 
Collectively we chose the befitting picture. 

Art Director: Prakash, Roshan, Arjun & Sachin
Copywriter: Prakash & Sandeep 
Contributions by  Siddharth Kumar, Pradeep Kumar & Radha. 

 Then there was more photo explorations, some on the computer and some on the camera.

Photos by Roshan, Arjun & Pradeep

While working on Radhas cmapaign

Everyone got a chance with the mouse, and watch aspects of the image dissapear with the use of the clone stamp.

Radha was the only girl in group. Sometimes the boys teased her, and sometimes helped her out. 

Lattoo Baaz

5th AUGUST 2012 

Owing to the short duration of the workshop, the concept sheets were very helpful for getting all the shots done. It was not necessary that the participant would shoot the picture for his or her own concept sheet. 

This image is taken by Rahul, because he was the only one there on Sunday morning and many Prakash and Radha had both drawn the facade of the mosque on their concept sheets.  

Sunny joined in that morning for a short time, we started the Lattoo Baaz  shoot immediately. 

Since lattoos are only around during the winter, we decided we would cut paste from the web, the actual toy. 

 We took many different angles, the lesson was to account for the lattoo which would later be photoshoped into the frame. 

And then gathered the others to walk over to the office, where we would download the images and start retouching with the amazing Dipti Desai
 Photo by Roshan

Photos by Rahul

In the computer session, the kids played around with contrast and explored different fonts or what we called 'handwriting'. 

In the absence of Rahul during this session, who had left by then, there was a conflict over the line: World's the best lattoo baaz(top spinner) as a fallacy The children argued that Khirki village was a very small part of the world. Therefore, the line was changed to Purane Masjid Mein - In the Old Mosque instead. And thus Rahul had to renounce his imaginary lattoo world championship.

Art Director: Prakash & Sachin
Copywriter: Rahul & Sandeep Prakash
Contributions by Roshan Kumar, Arjun Sarkar, Siddharth Kumar, Pradeep Kumar, Sandeep Kumar, & Jaswinder

Sunday, August 12, 2012

Prakash's Campaign

4rd AUGUST 2012 

 Photo by Sachin

Photo by Prakash

 Photo by Sachin

In this assignment, we were going to stich 3 images. The one above, for the kite. And the one below for the main model who is captured as though he is flying away with the kite. 

Since Prakash was interested in cut and paste, we captured images accordingly. 

Dipti spent Sunday morning with us at the office teaching the children as well as taking photos. 

We changed the color of the kite, and learnt how to use the clone stamp the next day. And crafted the final campaign. 

 Art Director: Prakash
Copywriter: Prakash, Roshan, Arjun,Rahul, Pradeep.
Contributions by Jaswinder, Sachin, Sunny and many others.